Marketing & Growth Insights for Home Services Businesses

This page shares marketing strategies, growth insights, and real-world lessons for home services businesses, agencies, and operators looking to scale sustainably.

Topics covered include lead generation, marketing systems, agency growth, operational efficiency, and lessons learned from conversations with industry experts and business leaders.

Each article is designed to provide practical, experience-backed guidance, whether you’re running a home services company, building an agency, or advising clients in the industry.

EP 34: Why Success in Service Businesses Is All About Local and Loyal Customers

EP 34: Why Success in Service Businesses Is All About Local and Loyal Customers

Bryan Durkin
Published on: 21/08/2025

Bryan Durkin shares lessons from Justin Wilson of Fix My Heads on building a successful service business through local focus, repair work, customer retention, recurring revenue, and letting go as you scale.

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EP 24: Marketing and Sales Strategy Works Better When It Gets Personal and Measurable

EP 24: Marketing and Sales Strategy Works Better When It Gets Personal and Measurable

Bryan Durkin
Published on: 10/01/2025

Marketing and sales strategy works when owners combine personal customer engagement, clear business metrics, efficient lead management, retention, and real relationship-building.

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EP 12: Customer Retention Strategy: Lessons on Emotional Connection and Repeat Business

EP 12: Customer Retention Strategy: Lessons on Emotional Connection and Repeat Business

Bryan Durkin
Published on: 02/12/2024

Customer retention strategy is not just follow-up. Learn how emotional connection, newsletters, direct mail, creative marketing, and smart upsells drive repeat business.

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EP 9: The Blueprint to Boosting Your Small Business With Better Systems

EP 9: The Blueprint to Boosting Your Small Business With Better Systems

Bryan Durkin
Published on: 15/11/2024

Boosting your small business starts with answering the phone, fixing follow-up, building high-value referrals, and using better sales and marketing support systems.

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